'happy pills'. A short concise but most importantly, intriguing brand name and a store exterior that visually is very clinical and pure. The pink adds warmth with a splash of playfulness, while the traditional structure of a cross centrally aligned above the typography could suggest that this store would sit within the medical sector. It doesn't. The unexpected strikes again.
The whole concept is built around the idea of spreading happiness through sweets! Two common scenarios are married so simplistically to create 'happy pills'. The well known scenario of when you are feeling under the weather, the doctor will prescribe you some medicine as a cure or if you are out of energy the immediate go to is sugar! The 'happy pills' stores prescribe sweets to add a smile to your day!
The execution of the store experience adds to the brilliance of the concept. A pure and sterile medical environment, where everything is white or pink is softened by the infectious 'kid in a sweetshop' atmosphere!
Select the size of jar or pill box you wish to cram with happy pills, fill it to the brim with sugar packed sweets and take it to the till where it will be sealed and you will pay a very reasonable price.
The simplicity of the concept together with the clever and unexpected brand design creates that wow. Currently there are only franchises in Barcelona and Zaragoza. Fingers crossed we will get one in the UK soon... but for now you can order your happy pills and find more out about the brand here or follow on twitter @HappyPillsBcn
I haven't got a photo of the mini jar I bought because they were gone within seconds of getting home! You can get a good idea of the medical store interior by browsign the 'happy pills' pinterest page.
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| happy pills. Arcs, 6, 08002 Barcelona, B, Spain. The store near the Cathedral. Enjoy! |
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